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Exploring the effectiveness of social media

Regular readers will know that I have become interested in the concept of messaging and language to help in the practical goal of widening the spread of Modern Monetary Theory (MMT) knowledge and putting really powerful tools into the hands of activists who build social and political movements. There are some great efforts underway (for example, Real Progressives in the US). On October 5, 2018, I will be launching the Gower Initiative for Modern Monetary Studies and running some workshops for them in London. This is another excellent activist group setting out and prepared to climb the hill and all the mainstream economics obstacles that are in their way. The aim is to build a network of these groups around the Globe (Italy, where there is already a solid network; Spain, similar; Germany – I will be there October 13); Finland, already solid activity; Scotland, I will be there October 10; Ireland, I will be there October 3-4, and elsewhere). On this theme, some current research, which Dr Louisa Connors and myself will unveil at the The Second International Conference of Modern Monetary Theory (New York, September 28-30), is the role that social media (among other things) plays in spreading knowledge. Regular readers will know I occasionally point to what I see as the futility of twitter firestorms where some MMT activists interact with some neanderthal-economics type who can’t get Zimbabwe typed quick enough and a drawn out back-and-forth of tweets, which can sometimes go for days, with increasing numbers of twitter addresses copied into the thread. They usually end in grief. The question is whether these social media platforms are suitable given what we know about effective framing and the type of language and strategy that is necessary to make that framing persuasive.

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