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Exploring the effectiveness of social media – Part 3

This is the third addition in the ‘Exploring the effectiveness of social media’ series, which is reporting current research I am doing with Dr Louisa Connors, which seeks to understand how best to use social media to advance an awareness and understanding of Modern Monetary Theory (MMT). We will be discussing some of this work at the The Second International Conference of Modern Monetary Theory (New York, September 28-30), that is, later this week. There is no doubt that social media (among other things) has played a major role in building a non-academic audience for Modern Monetary Theory (MMT). But it is not yet clear to me that social media users who seek to advocate for MMT have fully understood the media they are using. I see counterproductive exercises regularly on Twitter, for example. There is a clear literature on effective use of social media and there is also a long literature on how to frame arguments to be persuasive. Calling someone on Twitter who disagrees with you a ‘fxxkwit’ or telling them they haven’t read the literature is probably not the best way to exploit what is a power tool for advancing our cause. This blog post extends the discussion about the strategic use of social media.

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